Email Marketing Manager
SHORT COMPANY DESCRIPTION

About

The KPI Institute is a research institute specialised in business performance. It operates research programs in 12 practice domains, ranging from strategy and KPIs to employee performance, and from customer service to innovation performance. Insights are disseminated through a variety of publications, subscriptions services, and through a knowledge platform available to registered members. Support in deploying these insights in practice is offered through training and advisory services.

The KPI Institute is considered today the global authority on Key Performance Indicators (KPIs) research and education. It developed the first KPI Management Framework and operates www.smartkpis.com, the result of the research program dedicated to documenting and cataloguing how KPIs are used in practice, an online portal containing the largest collection of documented KPI examples.

Friendly facts

  • Flexible working hours;
  • Young and enthusiastic working environment;
  • A work environment that rewards innovative ideas;
  • Fixed monthly rate and performance bonuses;

Business facts

  • 14+ years spent on researching KPI best practice;
  • 220+ research reports published to date;
  • 6 continents on which we deliver trainings;
  • 42 global partner organizations;
  • 78 countries where we delivered educational programs.
JOB DESCRIPTION

We expect you to

  • Proven working experience with Mailchimp and Mailjet
  • +3 years experience with email marketing, lead nurturing, marketing automation, and/or web analytics
  • Proficient using marketing automation technology
  • Knowledge of latest digital marketing trends
  • Experience with email automation tools
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills

Your main responsibilities include

  • Manage and build overall email marketing strategy
  • Create various email lists and campaigns
  • Create and design various CTAs and email templates
  • Test every campaigns success
  • Determine email marketing KPIs
  • Develop and present reports on a weekly basis
  • Develop a lead generation strategy
  • Create smart email lists
  • Increase email subscriptions
  • Analyze data to get smart insights
  • Suggest methods for improvements
  • Segment lists based on behaviors like past email engagement and website interactions
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
APPLICATION FORM
*I accept the terms and conditions
The KPI Institute treats with the utmost care the privacy of your personal data, and we process it for the sole purpose of finding the right opportunities for you within our company. By submitting your CV via our online platform, you provide us your consent on processing your data. You can withdraw your consent any time afterwards, by simply contacting us. You have the right to access, interfere with your personal data and oppose processing by request at dataoffice@kpiinstitute.org. For more details, please review our Privacy Policy.
*required field