- Create a marketing strategy for new solutions and manage all launch activities including announcement date and strategy, material development schedule, and all marketing assets (brochures, videos, web pages, spec sheets, etc.)
- Work with product teams to develop campaign strategy and content such as value propositions and positioning, presentations, advertising, marketing communications, etc.
- Develop and present customer personas, use cases, minimum viable product requirements and experience requirements documentation.
- Lead new feature development from concept through commercialization, including voice of customer research, definition of customer and product requirements and value proposition, presentations, and competitive analysis.
- Help identify product enhancement priorities based on market insights from customers, market research and analysis.
- Develop, execute, monitor and optimize software demand generation campaigns around specific value propositions, functionalities, capabilities and outcomes to drive engagement and demand resulting in marketing qualified leads.
- Properly brief and provide direction to internal graphic designers on the development of marketing materials.
- Keep track of key competitors and market dynamics to inform and drive updates to marketing strategy, tactics, and messaging.
- Create content including white papers, case studies, blogs, research reports, testimonials, and other content collaterals for web-based marketing.
- Develop marketing collateral and sales tools like product brochures, datasheets, decks, web copy, presentations, custom sales documents, proposals, and a vast array of other materials.
- Provide bi-weekly reports and accountability showing engagement and demand generation metrics against campaign- and sales objectives.
- Implement global content and collateral strategy for key partners.
- This is an individual contributor role and requires the ability to take initiative and ownership of decisions, projects and programs.
- Performing other duties as required.
- This position does not have any direct reports.
Misc. Information
Type: Independent Contractor
Duration: Full time
Starting date: To be discussed after an interview
Duration: Undetermined period, with 3 months’ probation period
Hours: Up to 40h/week
Working schedule: Preferable during office hours: 08:00 – 17:00 or 09:00 – 18:00
Location: Worldwide (Remote)
About LMSL
A recently initiated research project is dedicated to the application of management systems in personal life. A multi-disciplinary research team explores the structure and application of personal administration at individual, couple and family level. The result of the research project is a series of tools, templates, toolkits, publications and training courses content.
LMSL, the Life Management Science Labs (https://lifemanagementsciencelabs.com/), has been established to commercialize activities using the above mentioned research insights. LMSL is an organization aiming to empower people all over the world to transform their lives based on the research by The Institute for Life Management Science, which identifies and structures all aspects of human life into a comprehensive architecture. LMSL is a startup under The KPI Institute.