Marketing Manager (LMSL)

Short Company description
The KPI Institute is a research institute specialized in business performance. It operates research programs in 12 practice domains, ranging from strategy and KPIs to employee performance and from customer service to innovation performance. Insights are disseminated through a variety of publications, subscriptions services and through a knowledge platform available to registered members. Support in deploying these insights in practice is offered globally through training and advisory services.
The KPI Institute is considered today the global authority on Key Performance Indicators (KPIs) research and education. It developed the first KPI Management Framework and operates, the result of the research program dedicated to documenting and cataloguing how KPIs are used in practice, an online portal containing the largest collection of documented KPI examples.
Some friendly facts about The KPI Institute:
  • Flexible working hours;
  • Young and enthusiastic working environment;
  • A work environment that rewards innovative ideas;
  • 350+ colleagues of 20+ nationalities.
Some business facts about The KPI Institute:
  • 19+ years spent on researching KPI best practice;
  • 250+ research reports published to date;
  • 6 continents on which we deliver trainings;
  • 40 global partner organizations;
  • 65 countries where we delivered educational programs;
Job description
  • Working knowledge of B2C, B2B, SaaS and Digital Marketing best practices and trends.
  • Demonstrated results in launching new products, experience in developing product marketing campaigns, setting, and meeting strategic campaign goals and objectives.
  • Strong background in content marketing programs and demand generation.
  • Have familiarity with marketing analytics tools to track and measure campaign performance, analyze data, and derive insights for optimization.
  • Have familiarity with marketing technology tools such as CRM systems, marketing automation platforms, and analytics software.
  • Have the ability to identify challenges and find creative solutions to marketing problems.
  • Have knowledge about customer engagement strategy for engaging and retaining customers, including loyalty programs and customer feedback collection.
  • Have experience related to collaboration with the sales team to align marketing efforts with sales goals and support lead generation.
  • A proven portfolio of product marketing content that demonstrates your positioning, messaging, and writing capabilities across literature, web, and video asset types.
  • A curiosity around personas, their challenges, behaviors, as well as data trends that draw conclusions and insights from those trends.
  • Combination of strategic product marketing experiences and hands-on tactical execution
  • Excellent English: written, oral, and interpersonal communication skills, complemented with creative thinking.
  • The ability to digest technical product information into customer-facing value propositions.
  • Detail-oriented, with an ability to prioritize and manage multiple assignments simultaneously.
  • Ability to work independently in an unstructured environment.
  • Experience with both early-stage products and established products.
  • Experience with end-to-end product lifecycle management.
  • Exposure to working on marketing programs for global markets preferred.
  • Experience in the EdTech industry – plus point.
  • Create a marketing strategy for new solutions and manage all launch activities including announcement date and strategy, material development schedule, and all marketing assets (brochures, videos, web pages, spec sheets, etc.)
  • Work with product teams to develop campaign strategy and content such as value propositions and positioning, presentations, advertising, marketing communications, etc.
  • Develop and present customer personas, use cases, minimum viable product requirements and experience requirements documentation.
  • Lead new feature development from concept through commercialization, including voice of customer research, definition of customer and product requirements and value proposition, presentations, and competitive analysis.
  • Help identify product enhancement priorities based on market insights from customers, market research and analysis.
  • Develop, execute, monitor and optimize software demand generation campaigns around specific value propositions, functionalities, capabilities and outcomes to drive engagement and demand resulting in marketing qualified leads.
  • Properly brief and provide direction to internal graphic designers on the development of marketing materials.
  • Keep track of key competitors and market dynamics to inform and drive updates to marketing strategy, tactics, and messaging.
  • Create content including white papers, case studies, blogs, research reports, testimonials, and other content collaterals for web-based marketing.
  • Develop marketing collateral and sales tools like product brochures, datasheets, decks, web copy, presentations, custom sales documents, proposals, and a vast array of other materials.
  • Provide bi-weekly reports and accountability showing engagement and demand generation metrics against campaign- and sales objectives.
  • Implement global content and collateral strategy for key partners.
  • This is an individual contributor role and requires the ability to take initiative and ownership of decisions, projects and programs.
  • Performing other duties as required.
  • This position does not have any direct reports.

Misc. Information
Type: Independent Contractor
Duration: Full time
Starting date: To be discussed after an interview
Duration: Undetermined period, with 3 months’ probation period
Hours: Up to 40h/week
Working schedule: Preferable during office hours: 08:00 – 17:00 or 09:00 – 18:00
Location: Worldwide (Remote)


About LMSL


A recently initiated research project is dedicated to the application of management systems in personal life. A multi-disciplinary research team explores the structure and application of personal administration at individual, couple and family level. The result of the research project is a series of tools, templates, toolkits, publications and training courses content.

LMSL, the Life Management Science Labs (, has been established to commercialize activities using the above mentioned research insights. LMSL is an organization aiming to empower people all over the world to transform their lives based on the research by The Institute for Life Management Science, which identifies and structures all aspects of human life into a comprehensive architecture. LMSL is a startup under The KPI Institute.

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