Marketing Manager – Maentae

Short Company description
The KPI Institute is a research institute specialized in business performance. It operates research programs in 12 practice domains, ranging from strategy and KPIs to employee performance and from customer service to innovation performance. Insights are disseminated through a variety of publications, subscriptions services and through a knowledge platform available to registered members. Support in deploying these insights in practice is offered globally through training and advisory services.
The KPI Institute is considered today the global authority on Key Performance Indicators (KPIs) research and education. It developed the first KPI Management Framework and operates, the result of the research program dedicated to documenting and cataloguing how KPIs are used in practice, an online portal containing the largest collection of documented KPI examples.
Some friendly facts about The KPI Institute:
  • Flexible working hours;
  • Young and enthusiastic working environment;
  • A work environment that rewards innovative ideas;
  • 350+ colleagues of 20+ nationalities.
Some business facts about The KPI Institute:
  • 19+ years spent on researching KPI best practice;
  • 250+ research reports published to date;
  • 6 continents on which we deliver trainings;
  • 40 global partner organizations;
  • 65 countries where we delivered educational programs;
Job description

Maentae is part of the The KPI Institute ecosystem. Maentae is an educational hub that strives to build a better future for all individuals.

Maentae aims to support their customers to reach their learning goals through providing them with a mix of training programs that help individuals to keep up with the current trends and fast-moving world of work. The training programs  will be designed by passionate sub-ject matter experts who have the capability to bring deep technical knowledge, share real life experiences and employ different instructional strategies to keep its participants engaged throughout their learning journey.


About the position:

It is essential to have relevant experience or a passion for the industry. The Marketing person should fully understand and like the products/services they’re trying to sell and have a strong understanding of marketing and business processes.

Marketing Specialists often work with the Sales Teams to plan and execute promotional campaigns.

The Marketing Specialist role encompasses a multifaceted approach to driving strategic marketing initiatives across various channels and platforms. With expertise spanning key pillars of marketing, including marketing strategy, brand strategy, market research, and digital marketing, the Marketing Specialist plays a pivotal role in shaping and executing comprehensive marketing campaigns to achieve business objectives.

The Marketing Specialist role presents an exciting opportunity to leverage a diverse skill set and drive impactful marketing initiatives that contribute to the overall success and growth of the organization. By harnessing expertise in marketing strategy, brand management, and digital marketing, the Marketing Specialist will play a key role in driving brand visibility, engagement, and customer acquisition in a dynamic and competitive market landscape.

  • Educational background: BSc/BA in marketing, communications or equivalent
  • Previous experience: 5+ years proven experience as marketing specialist or similar role 
  • Mut have skills: Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods, demonstrable experience in marketing data analytics and tools
  • Communication skills: Excellent communication, collaboration, and stakeholder management skills, well-organized and detail-oriented, commercial awareness partnered with a creative mind
  • Knowledge Solid computer skills, including MS Office, marketing software (at least basic knowledges in graphic design, Adobe Creative Suite or similar & CRM) and other applications (Web analytics, Google AdWords etc.)
  • Have a proactive attitude and be a client-oriented person
  • Be able to work in a fast-paced environment juggling multiple priorities
  • Developing and implementing marketing strategies: In this area, the marketing specialist will work closely with the marketing manager to define the objectives and strategic directions of the marketing department. This involves developing action plans, identifying target audiences and appropriate communication channels, setting budgets, and key performance indicators (KPIs) to assess the success of campaigns.
  • Brand strategy: The marketing specialist will contribute to developing and implementing the brand strategy, working to define and communicate the brand’s values, promises, and personality. This may involve managing the visual identity of the brand as well as creating messaging and marketing materials that accurately reflect the brand’s identity and positioning in the market.
  • Market research: In this area, the marketing specialist will conduct studies and market analyses to better understand consumer behavior, preferences, and relevant market trends. This involves collecting and interpreting data to provide useful information and insights for developing marketing strategies and making decisions.
  • Website development and management: The marketing specialist will be responsible for creating and updating the company’s website content, ensuring it is optimized for a pleasant user experience and for good performance in search engines. This involves working with content management systems (CMS), as well as basic knowledge of HTML, CSS, and other web technologies.
  • Social media marketing: The marketing specialist will plan and implement marketing campaigns on social media platforms, using both organic and paid methods to attract and engage the audience. This may include creating and scheduling posts, managing paid advertising, monitoring interactions, and analyzing results to optimize campaign performance.
  • Content marketing: In this area, the marketing specialist will contribute to creating and distributing valuable and relevant content for the target audience. This may include writing articles, blogs, infographics, videos, and other marketing materials, as well as managing distribution channels to ensure proper exposure of the content.
  • Customer relationship management (CRM): The marketing specialist will use CRM systems to track and manage customer interactions, including communicating with them through email and other channels. This may involve segmenting the customer database, personalizing messages and offers, and monitoring feedback to improve customer relationships and increase loyalty to the brand.
  • Email marketing: In this area, the marketing specialist will develop and implement email marketing campaigns, creating personalized messages to different audience segments. This may include planning and scheduling campaigns, writing persuasive content, and monitoring performance to optimize open rates, clicks, and conversions.
  • Community management: The marketing specialist will monitor and interact with the brand’s online community, managing comments, questions, and user feedback. This involves maintaining an active and engaging presence on social media platforms and other online forums, responding promptly to customer inquiries and concerns to maintain a positive brand image.
  • Search Engine Marketing (SEM) and Search Engine Optimization (SEO): The marketing specialist will contribute to managing paid advertising campaigns on search engines, as well as optimizing website content and structure to improve visibility and ranking in organic search results. This involves working with relevant keywords, optimizing meta descriptions and other on-page elements, as well as monitoring and reporting results to evaluate the impact of SEM and SEO activities.
  • Support PR efforts by coordinating media relations, drafting press releases, and cultivating positive relationships with key stakeholders to enhance brand reputation and visibility.
  • Brainstorm and develop ideas for creative marketing campaigns
  • Liaise with external vendors to execute promotional events and campaigns
  • Undertake individual tasks of a marketing plan as assigned
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