Brand Manager – The KPI Institute

Short Company description
The KPI Institute is a research institute specialized in business performance. It operates research programs in 12 practice domains, ranging from strategy and KPIs to employee performance and from customer service to innovation performance. Insights are disseminated through a variety of publications, subscriptions services and through a knowledge platform available to registered members. Support in deploying these insights in practice is offered globally through training and advisory services.
The KPI Institute is considered today the global authority on Key Performance Indicators (KPIs) research and education. It developed the first KPI Management Framework and operates, the result of the research program dedicated to documenting and cataloguing how KPIs are used in practice, an online portal containing the largest collection of documented KPI examples.
Some friendly facts about The KPI Institute:
  • Flexible working hours;
  • Young and enthusiastic working environment;
  • A work environment that rewards innovative ideas;
  • 350+ colleagues of 20+ nationalities.
Some business facts about The KPI Institute:
  • 19+ years spent on researching KPI best practice;
  • 250+ research reports published to date;
  • 6 continents on which we deliver trainings;
  • 40 global partner organizations;
  • 65 countries where we delivered educational programs;
Job description

Employment type: Independent Contractor/ External Collaborator
Starting date: To be discussed after an interview
Duration: Undetermined period, with 3 months’ probation period
No. of hours: Fulltime, 40h/week
Working schedule: During office hours: 08:00 – 16:30 or 09:00 – 17:30
Location: Remote, Anywhere



  • Hold a university degree preferably in Marketing or other similar disciplines;

Work Experience:

  • Experience in brand management for at least 2 years, and minimum 3 years in marketing;
  • Experience in working for start-ups, designing brands from scratch or rebranding is a plus;


  • Excel in written and verbal English;
  • Significant knowledge in the media market (trends, evolution, marketing channels roles in commercial communication), consumer behavior, customer acquisition, and customer retention;
  • Strong project management skills, being able to take ownership and responsibility for tasks to ensure they are completed to a high standard and on time.
  • Excellent people skills, with an ability to partner with a dynamic and young team;
  • Flexible and productive while working in a fast-moving environment;
  • Able to manage complexity, and simplify for execution;
  • Strategic thinker and skillful in prioritizing;
  • Results driven;
  • Creative person;
  • Attention to details and adherence to high quality standards;

Strategy and Brand Management

  • Develop, implement, and monitor a coordinated marketing strategy at the company level;
  • Implement a roadmap to transform our brand presentation and bring a fresh and modern look through our websites, social media visuals, and presentation brochures, while maintaining the fundamental design and principles of our identify.
  • Develop and execute brand strategies to enhance The KPI Institute’s image and support with reaching the company’s objectives;
  • Collaborate with various teams and partner-organizations of The KPI Institute to ensure brand consistency across all marketing channels and customer touch-points;
  • Define and manage properly the identify of sub-brands under The KPI Institute’s umbrella (e.g. Performance Magazine,, research centers etc.)
  • Increase The KPI Institute’s awareness in the market, trigger interest from the target audience, bring qualified leads, and generate traffic, to support the sales efforts;


Marketing Implementation

  • Develop standards, systems, and best practices for content creation and distribution;
  • Propose integrated promotional campaigns for The KPI Institute’s products and services;
  • Collect insights and expectations from all internal interested parties and delegate tasks to the dedicated marketing team;
  • Monitor the proper implementations of the delegated tasks within the agreed SLAs;
  • Audit existing marketing materials, update them correspondingly, and develop new materials, to serve internal stakeholders and external clients; 
  • Provide content for the promotional materials: brochures and catalogs, and maintain them up to date;
  • Create specific product content (e.g. case studies, product webpage presentations, brochures) to articulate the benefits of our products to the world;
  • Conduct periodic competitive audits.


Application Form

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