Employment type: Independent Contractor/ External Collaborator
Starting date: To be discussed after an interview
Duration: Undetermined period, with 3 months’ probation period
No. of hours: Fulltime, 40h/week
Working schedule: During office hours: 08:00 – 16:30 or 09:00 – 17:30
Location: Remote, Anywhere

Education:

• Hold a university degree preferably in Marketing or other similar disciplines;

Work Experience:

• Experience in brand management for at least 2 years, and minimum 3 years in marketing;
• Experience in working for start-ups, designing brands from scratch or rebranding is a plus;

Skills:

• Excel in written and verbal English;
• Significant knowledge in the media market (trends, evolution, marketing channels roles in commercial communication), consumer behavior, customer acquisition, and customer retention;
• Strong project management skills, being able to take ownership and responsibility for tasks to ensure they are completed to a high standard and on time.
• Excellent people skills, with an ability to partner with a dynamic and young team;
• Flexible and productive while working in a fast-moving environment;
• Able to manage complexity, and simplify for execution;
• Strategic thinker and skillful in prioritizing;
• Results driven;
• Creative person;
• Attention to details and adherence to high quality standards;

Strategy and Brand Management

• Develop, implement, and monitor a coordinated marketing strategy at the company level;
• Implement a roadmap to transform our brand presentation and bring a fresh and modern look through our websites, social media visuals, and presentation brochures, while maintaining the fundamental design and principles of our identify.
• Develop and execute brand strategies to enhance The KPI Institute’s image and support with reaching the company’s objectives;
• Collaborate with various teams and partner-organizations of The KPI Institute to ensure brand consistency across all marketing channels and customer touch-points;
• Define and manage properly the identify of sub-brands under The KPI Institute’s umbrella (e.g. Performance Magazine, smartKPIs.com, research centers etc.)
• Increase The KPI Institute’s awareness in the market, trigger interest from the target audience, bring qualified leads, and generate traffic, to support the sales efforts;

Marketing Implementation

• Develop standards, systems, and best practices for content creation and distribution;
• Propose integrated promotional campaigns for The KPI Institute’s products and services;
• Collect insights and expectations from all internal interested parties and delegate tasks to the dedicated marketing team;
• Monitor the proper implementations of the delegated tasks within the agreed SLAs;
• Audit existing marketing materials, update them correspondingly, and develop new materials, to serve internal stakeholders and external clients; 
• Provide content for the promotional materials: brochures and catalogs, and maintain them up to date;
• Create specific product content (e.g. case studies, product webpage presentations, brochures) to articulate the benefits of our products to the world;
• Conduct periodic competitive audits.